Accelerating Potential
Committed to promoting culture, talent, and creativity, the King Abdulaziz Center for World Culture - Ithra - is dedicated to nurturing the Kingdom of Saudi Arabia’s most precious natural resource, its human capital.
Cultural renaissance in Saudi Arabia
In Saudi Arabia, creativity is booming: from fashion design to literature, the Kingdom’s cultural sectors are growing at 13 per cent each year. Watch to discover how Saudi Arabia’s cultural renaissance is opening the door to a world of opportunities for a younger generation.